Current Rotation
Our Story
We keep it simple. Good gear, no nonsense.
Started out of a bus, built on the idea that what you wear should just work.
If it’s not something we’d wear every day, it doesn’t make the cut.
Rooster Rotation
HAND PICKED OUTFITS FOR EVERY DAY
A rotation of go-to looks built to keep things simple. Easy to wear, easy to repeat.
The Tailgate
Football weather, finally. Our own crew neck tee under whatever layer you grab on the way out, relaxed bull denim that survives a folding chair and a cooler, and a clean leather sneaker so you still look like you tried.
Always Been Crazy Trucker
$38.00
Rooster Bus Crew Neck Tee
$55.00
George 64 Relaxed Bull Denim
$89.00
The Cool Down
The first night you need sleeves in the valley. A waffle henley thermal, a broke-in vintage wash denim, and a suede lace-up that's easier than a boot, and dressed up just enough for dinner after
The Travel Day
Six hours of airports without looking like it. A sunwashed slub hoodie for the cabin air, an elastic waist pant that reads sharper than it feels, and a slim card wallet so security takes ten seconds.
The Trailhead
Out the door before the sun clears the ridge. A heavyweight performance tee that actually breathes, an 18.5" walkshort that doubles as the rest of your day, and polarized glasses for the way back down
The Flagstaff Run
Built for the drive up the hill, where it's thirty degrees cooler by lunch. A heavyweight flannel overshirt layers over anything, selvedge denim handles the whole day, and a moc toe boot means you don't think twice about the trail parking lot.
High Noon Trucker Snapback
$38.00
Louis Heavyweight Flannel Overshirt
$138.00
Marcus - Mid Vintage Selvedge
$178.00
