Rooted in classic Sendero Western vibes, this design pays tribute to “El Jefe’s” family ranch—though let’s be clear, it ain’t his ranch, and he sure as hell ain’t out there doing any cowboyin’ on it. But growing up, this hat was a staple, always perched on his head. With three or four worn-in, dirt-covered versions bearing that ranch logo, he finally got tired of asking for new ones. So, naturally, he made a Sendero version instead.
A nod to heritage, tradition, and a damn good hat that lasts, this design embodies the rugged, broken-in authenticity of the Western spirit.