Seager Clothing: The Western-Surf Brand Worth Knowing
Maybe you love America, or maybe you love the American West. Either way, Seager clothing takes that gritty streak and turns it into something you'll actually wear. It's a small, bootstrapped California company making surf-meets-Old-West gear in small batches, and if you want to buy Seager in Arizona, Rooster Bus keeps a deep wall of it at both our stores and online.
What Seager Does Best
Snapbacks
This is the thing Seager is probably most famous for, and honestly, it's earned. Mostly medium-profile, not a dad cap, not a skyscraper, with western patches and embroidery that look better the longer you wear them. The best-selling hat in our store over the past year? A Seager snapback.
Heavyweight tees
Pigment-dyed, heavyweight cotton that fades like a favorite old shirt instead of dying like a cheap one. The graphics lean rodeo, ranch, and open-road Americana. The kind of shirt that ends up being the one you reach for first out of the dryer.
Thermals and flannels
Waffle-knit henleys and sturdy flannels that carry you from October to March. In Arizona that means Flagstaff winters and desert nights, the layer you live in without thinking about it.
Canvas pants and outerwear
Built like tools: sturdy belt loops, functional pockets, relaxed straight fits that hold up to actual work. The guys who own a pair treat them like a personality trait.
Shop the look
Shop all Seager at Rooster Bus →How Seager Fits
The tees are heavyweight, pigment-dyed cotton with a sturdy cut, and everything is built to soften and fade with wear. That's the appeal, not a defect. They wear differently than a thin mall tee, which is exactly the kind of thing worth trying on in person before you commit.
The Small-Batch Thing Is Real
Seager produces in small runs to cut waste, and gives 1% of profits to environmental nonprofits through 1% for the Planet. The practical upside for you: what's in stock is what exists. Sold-out styles usually don't come back, so Seager rewards the guy who buys the thing when he sees it.
Brands Like Seager (That We Also Carry)
Liking Seager puts you in a specific lane: western grit, surf roots, nothing precious. Where you go next depends on which part hooked you:
Howler Brothers: louder prints, fishing DNA
Austin-made, living between surf, fishing, and Western wear, with more technical fabrics and prints that have a sense of humor. Their pearl-snap shirts are the signature. Start with the Howler collection or our breakdown of Howler's hats.
Katin: the original surf heritage
If it's Seager's California roots you like, Katin has been making surf gear since 1954, making it one of the oldest surf brands in the world. Softer and more everyday: box-fit tees, flannels, shorts. More in our Katin brand guide.
Broken Bow: all-in on western graphics
If the rodeo tees are your thing, Broken Bow commits fully to western and Americana graphics, no surf side at all.
Ranchero Revival: our own western line
Ranchero Revival is one of Rooster Bus's own lines. Same western streak, designed by us, and you can't get it anywhere else.
Try It On in Scottsdale or Flagstaff
Heavyweight tees and snapbacks are try-before-you-buy items. That's the whole point of a real store. Come by Old Town Scottsdale or downtown Flagstaff, or order online — everything ships from Arizona.
Seager FAQ
Where can I buy Seager clothing in person?
Rooster Bus stocks Seager year-round at both Arizona locations, Old Town Scottsdale and downtown Flagstaff, plus the full selection online.
How do Seager tees fit?
Heavyweight and sturdy — pigment-dyed cotton that softens and fades with washes, by design. If you're unsure on size, try one on at either of our stores; they wear differently than a thin mall tee.
What brands are similar to Seager?
At our shop: Howler Brothers (surf-western, fishing DNA), Katin (original 1954 California surf heritage), Broken Bow (western graphic tees), and our own Ranchero Revival line.
Is Seager ethically made?
Seager produces in small batches to cut waste and gives 1% of profits to environmental nonprofits via 1% for the Planet.